TheWEL World
Digital transformation and marketing for Dr David Reilly's online wellness course.
Context
TheWEL World is the online home of TheWEL Course, the award-winning wellbeing programme of Dr David Reilly, a doctor, researcher and teacher. It had run in person for years, and he wanted to reach far more people than a room could hold.
The problem
The course had almost no online presence: no platform to host it, and no simple way for people to sign up.
What we did
We were brought in to help get the course online. We built and maintained the website and online learning platform, created and ran the email marketing and social media advertising, produced the content and resources, and designed the free guides and sign-up journeys that brought people to the course.
The outcome
TheWEL went from a course that lived offline to a complete online business. The platform we built has since been used to deliver the course to NHS staff, where the online resources were rated 9.1 out of 10.
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