Privacy policy
Last updated 2 October 2026
Inphinite Ltd is an AI automation and web design studio, registered in Scotland under company number SC900657. This policy explains what personal information we collect through inphinite.ai, why, and what you can ask us to do with it. We are the controller of that information for the purposes of UK data protection law.
Contact: matthew@inphinite.ai
What we collect
When you book a call. Your name, your email address and the time you choose. Nothing else is asked for.
When you email us or message us. Whatever you choose to send, along with your email address or phone number.
When you visit the site. Our hosting provider keeps standard server logs, which include your IP address, the pages requested and your browser type. We use these only to keep the site running and secure.
Visitor statistics. We use Vercel Web Analytics to count visits: which pages are viewed, the site you came from, your country, and your device and browser type. It sets no cookies and stores nothing on your device, and it does not identify you or follow you across other websites.
We do not ask for sensitive information through the site, and we would ask you not to send any.
Why we use it
- To arrange and hold the call you booked, and to follow up on it. The legal basis is taking steps at your request before any agreement, and our legitimate interest in replying to people who contact us.
- To reply to your emails and messages, on the same basis.
- To keep the site secure and working, which is our legitimate interest.
- To understand how the site is used, in aggregate, so we can improve it, which is our legitimate interest.
We do not sell your information, use it for advertising or add you to a mailing list.
Who else handles it
A small number of services process information on our behalf, under contract, and only to provide their service:
- Cal.com, which takes the booking and sends your confirmation email.
- Google Workspace, which holds our email and calendar.
- Vercel, which hosts the site and provides the visitor statistics.
Some of these providers store data outside the UK, including in the United States. Where they do, the transfer is covered by the safeguards UK law requires, such as the UK Extension to the EU-US Data Privacy Framework or the UK's International Data Transfer Addendum.
How long we keep it
Booking details and correspondence are kept for as long as we are in touch and for up to two years after our last contact, unless you become a client, in which case our records are kept for as long as the law requires (usually six years after the work ends, for tax and accounting). Server logs are kept by our host for a short period and then deleted.
Cookies
This site does not use cookies for analytics or advertising, and it does not set any cookies that need your consent. Our visitor statistics are collected without cookies.
Your rights
You can ask us to:
- give you a copy of the information we hold about you
- correct anything that is wrong
- delete your information
- stop or limit how we use it, or object to it
- send your information to you or another organisation in a usable format
Email matthew@inphinite.ai and we will reply within one month. There is no charge.
If you are unhappy with how we have handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes
If this policy changes, the new version will be posted here with a new date.
Company information
Inphinite Ltd
Registered in Scotland, company number SC900657
Registered office: 7 Little Cumbrae Place, Kilmarnock, KA3 6NF